Creating (and keeping) a Clientele

By: Carla Ricalis

For this week’s blog, we asked 5 Studio3 instructors to share some tips to establish, and keep a strong client base long term – both online and in the studio. Take a look at these videos and comments that David, Brianna, Evangeline, Ah Rom and Alexandra share!

David Taylor shares how he established his loyal and committed clientele.

One key factor that has allowed me to establish a strong and committed client base is simply the fact that I love Pilates, and I think that shows in the workouts I teach.

I hope that my clients’ experience the same excitement and passion that I did when I was attending my own weekly sessions. And I always try to give workouts that consist of safe, progressive and challenging exercises that empower my clients in the studio but also translate into their day to day lives.

As the saying goes, “if you do what you love, you’ll never work a day in your life”

Brianna Gastaldi shares some good advice to instructors who are trying to build a clientele.

When trying to build a clientele, I made myself available as much as I could.

Though it can be a slow process to start, the more people I was able to work with, the more I was able to learn from them, and the better my teaching became.

By paying attention to how different clients responded to cues, I was better able to tailor my teaching to help them accomplish their goals, which in turn kept them coming back!

As a bonus, work in an environment that supports & encourages you through this process & growth, while keeping you accountable for building a good foundation.

And it doesn’t hurt to take classes. See how cues translate in to your own body and modify them to help your clients.

Evangeline Brouwer chats about 2 approaches she used to increase her
online group class enrolment
Ah Rom Lee gives us 2 skills that she found invaluable for pivoting and retaining clients online
Alexandra Morgan gives some great advice about managing schedules online and in studio.

I would say it’s important to learn how to say no – nicely. Building a client base can take time and feel impossible if you’re a new instructor.

But no matter where you are in your career, you’ll be a better instructor if you manage how many hours and days you teach in a way that keeps you sane and healthy. This will sometimes mean saying no.

Secondly, be flexible. I started out thinking I’d teach mostly in the evenings – but due to demand, I’m happily teaching mornings. Depending on the studio location, client population and now, occupancy restrictions in studios, you have to be flexible. But that way, you’ll end up with convenient blocks of teaching time and steady work as a result.

And there you have it; great tips and suggestions from 5 in demand, full time and successful instructors who are all all at various stages of experience, managing their time, establishing and retaining their client base…and loving what they do!